Sam is the CMO and co-founder of Amplify, evolving from its predecessor Amplify.link which he founded in 2019 and served as CEO until its acquisition in February 2022. He built Amplify's user base to over 100,000 artists world wide and Amplify has connected them to tens of millions of their fans, and even powered a top 40 hit! This growth was achieved without VC funding and almost zero marketing budget. Amplify.link is currently considered one of the top music marketing and smart linking platforms in the world.

Sam was also the founder of LOUDD, a digital agency founded in 2015 recognised for its work with leading global brands (Red Bull, Clarks, Mediaclash, Believe Digital, Amplify and many more), excelling in web development, design, and marketing with a strong focus on influencer and social media strategies.

Sam has many years of experience in leading teams that create best-in-class digital tools and solutions for businesses and consumers. Sam has a track record of consistently using cutting edge technology and marketing techniques to achieve outsized growth across different business verticals.